New logo is born

March 2025

Toby Green, a self confessed lover of Taramasalata, first bought Elysian Foods back in 2017. He's made a number of changes over the years; from conducting in-store tastings to meet our customers and adding sustainable considerations to how we operate, right through to changes to our packaging to reflect his and his partner Sarah's style.

We've grown considerably over recent years (almost by accident!), as more New Zealanders discover our unique flavours. We like to think we've kept the authentic Mediterranean recipes and added a kiwi flair to appeal to local tastebuds.

While we love our logo, it was time to help consumers find us on supermarket shelves - we know our products can be hard to spot! So we now use a stronger font and we've added a wee olive branch which ensures we're always tied to our Mediterranean roots.

A huge thank you to Cicala Design who worked with us to create our new logo, we just love it and we hope you do too. You'll see our new logo popping up in our packaging, website, social media and events over the coming weeks.

If you'd like to give feedback, just complete use the contact form below, we'd love to hear from you.